A Study on Digital Marketing Strategies with Devasakthi and Nagajothi Model

Abstract

Digital marketing in india With a population reaching 1.347 billion, India is considered the second most densely populated country in the world. This sheer number guarantees that the country holds so much potential and can provide a lot of opportunities for both foreign enterprises and local start ups alike .Despite the countrys low current internet penetration rate, Indias digital market is anticipated to grow rapidly in the coming years. This growth makes the country attractive to business aiming to explore the region. However, there are also several risks associated with penetrating the Indian market. This article will discuss Indias digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Indian audience.

Digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business. Digital marketing strategy defines how companies should:

 Keywords: Modern Marketing, Social Networks with Marketing.