A Study on Problems and Factors in fluencing online Shopping among Rural Youth

Abstract

Now the days the term Online shopping consider as a common word to everyone. It means buying and selling commodities and services directly through internet. It became popular within a short span of time, because of its convenience. Online purchase brought a great change in the retailing world. This great change is visible in Indian too, but when we compare with USA and other European nations the growth of online purchase in India is bit slow. Mainly because of the lower internet availability.

Keywords:  Retail, Online shopping