Sustainable Supply Chain Management: Integrating Green Practices with Economic Efficiency

Abstract

Sustainable Supply Chain Management (SSCM) integrates environmental sustainability with economic efficiency to create resilient and responsible supply chains. This paper examines the principles of SSCM, emphasizing the integration of green practices such as resource efficiency, lifecycle assessment, and supplier engagement. It explores the dual benefits of SSCM: significant long-term cost savings through energy and resource optimization, and enhanced brand reputation driven by consumer preference for environmentally responsible businesses. Its advantages, implementing SSCM presents challenges, including high initial costs, the complexity of managing extensive supply chains, difficulties in measurement and reporting, and resistance to change. The paper also proposes strategies to overcome these challenges, such as investing in advanced technologies, collaborating with stakeholders, setting clear sustainability goals, and providing education and training. By adopting these strategies, companies can effectively balance ecological responsibility with economic viability, achieving a competitive edge and contributing to broader environmental goals. This comprehensive analysis underscores the growing importance of SSCM in modern business practices and its role in shaping sustainable and economically efficient supply chains.