Green Supply Chain Management Practices and Their Influence on Organizational Performance in the Retail Sector

Abstract

Green Supply Chain Management (GSCM) has emerged as a pivotal strategy in the retail sector, addressing the growing demand for environmental sustainability while enhancing organizational performance. This paper investigates the impact of GSCM practices on retail performance, focusing on aspects such as operational efficiency, cost savings, brand image, and regulatory compliance. Through a mixed-methods approach that includes surveys and case studies, the research explores various GSCM strategies, such as sustainable sourcing, waste reduction, and energy efficiency. The findings indicate that retailers adopting GSCM practices benefit from significant cost reductions due to improved resource efficiency and waste management. A commitment to sustainability enhances brand reputation and consumer loyalty, providing a competitive edge in the market. The study also highlights how GSCM practices facilitate regulatory compliance and mitigate supply chain risks. Overall, this research underscores the strategic importance of integrating GSCM into retail operations, offering both financial and reputational advantages. The paper concludes with recommendations for retailers on implementing effective GSCM practices and suggests areas for future research to further explore the dynamic relationship between sustainability and organizational performance.