A Paper on Repercussion of Social Media on Marketing

Abstract

Web 2.0 technologies and social media sites are largely active and linked to people around the world. People are constantly looking at social media programmes as a crucial aspect of their day-to-day lives. By the same way, organisations are starting to look at certain innovations as powerful mechanisms to communicate more with their clients. Similarly, the associated issues of social media marketing have also been the subject of attention for scholars and analysts to extend the current understanding of such trends in the marketing sector. Therefore, the key purpose of this study is to systematically analyse and review the latest studies carried out in the field of social media and marketing. The most popular research methods introduced to investigate the relevant problems of social media marketing have also been studied in this study. Further discussion is also addressed, accompanied by an overview of the existing shortcomings of the study and recommended recommendations to be reviewed in conclusion for future research.