A Review paper on Social Media as a Marketing Tool

Abstract

Social media allows people to interact freely with others and provides many ways to reach and connect with consumers in the market. In many ways social media affects individuals and businesses alike, in keeping with this article, the authors focus on where they believe the future of social media is considering topics and issues related to marketing. Doing is a lie. Is practically impossible to design marketing strategy without considering social networks. Social media had actually become particularly important shields in today's marketing mix and especially the promotional mix. Adopting some forms of online marketing through social media is an important node for all businesses, especially in an industry where trends like fashion and handicrafts are constantly changing. In academic research, discussion with industry leaders, and popular discourse, the authors identify nine themes organized by sustainability called sustainability (which are immediate, near, and distant futures) that they believe are one of the three whom the future holds. Will shape social media through the lens: consumer, industry, and public policy.