STUDY OF GROWTH OF DIGITAL MARKETING IN INDIA ANSHIKA SINGH RESEARCH SCHOLAR OF SRI SATYA SAI UNIVERSISTY

Abstract

                        The main aim of this study is to study the role of digital marketing in Indian situation, to study the new patterns in the field of digital marketing, to recognize different reasons and plans that influencing the development of digital marketing, To study the assessments of 3 elements viz. consumer, company and 3rd party agency as to the development of digital marketing. It was seen that all the three substance respondents concur the significance of Web-expert. Web index Marketing was appraised the best for looking through changed plans which help the clients for simple and speedy openness of item/administrations through the internet that followed by Email Marketing.