A STUDY ON BEHAVIOUR OF MUTUAL FUND INVESTORS’ IN KARUR DISTRICT

Abstract

Investment in mutual funds is affect by the behaviour of the investors. The objectives of the study are to identify the behaviour of mutual funds investors in Karur district and to analyze the factors affecting investors behaviour towards mutual fund. By adopting random sampling for 110 mutual fund investors, simple statistical tools is used for analyzing the data whatsoever collected in this study. The present investigation outlined that the investors have positive approach towards investing in mutual funds. The investors mainly considered the safety factor is motivated to invest in mutual funds and most of the investors are aware about mutual funds. Further, this study revealed that most of the investors select the balanced for their investment in mutual fund.