A STUDY ON INVESTOR PERCEPTION TOWARDS BIT COIN WITH REFERENCE TO COIMBATORE

Abstract

Abstract- Crypto currency is in a unique position as a forerunner in a possibly transformative technology to long standing financial systems. By its very nature, it is able to fill gaps in current financial technologies and be able to help solve traditional banking problems by being a peer-to-peer system. Napster, another peer-to-peer system, transformed the music industry by cutting out the middle man (Kelly, 2014). Transformative technologies start by solving a specific problem in an industry. For instance, crypto currencies are poised to help remediate the problems related to unbanked consumers. Significant portions of the population in developing countries are unbanked. In Latin America, 60% of 600 million inhabitants have no access to bank accounts (Magro, 2016). Bit coins technology allows for individuals to exchange currency without needing a third trusted party, like a bank, to oversee the transaction. The main objective of the study is to study about the concepts and different types of market involved in Bit coin and to analyze the level of perception of investors towards share markets. For this purpose a sample of 90 was collected from the respondents and percentage analysis, chi-square analysis and one way Anova were used as statistical tools to analyse the data. The conclusion is that the research can be used as a supplementary tool to analyse about the market, volume, and the profit of the market. It shows that according to the respondents the factors related to bit coin trading are too risky and minimum return is been expected by the respondents with minimum risk and the profit of trading with Bit coin can be increased by educating the people about the usefulness of Crypto currency.