Consumer Buying Behavior towards Online Shopping – A Review of Literature

Abstract

In this Research study the attempt has been made by the researcher to identify the previous literature pertaining to the topic to draw a deeper insight into the concept. The study of previous related literature pertaining to consumers attitude towards online shopping behavior would immense help the researcher in understanding the contributions made by others and in creating a link to the chosen topic by the researcher. This will be  helped the researcher to identify the contributions and the research gap which facilitated in designing the framework of the study and in the formulation of the questionnaire for data collection and conducting the research.