CUSTOMER BEHAVIOR ANALYSIS USING APRIORI ALGORITHM

Abstract

Study of customer behavior usually deals with identification of customers and their buying behavior patterns. The aim of this paper to analyze the customer who buys where, what, when and how. The results of these studies are useful in the solution of marketing problems and also helpful for quick sales. The various studies on customer purchasing behaviors have been presented and used in real time problems. For analysis of customer behaviors association rule mining techniques are consider more effective. The target of this paper is to analyze behavior of such people who are visiting the online store frequently and spending their time there, surfing for different stuff. It would also be to analyze the people, how many of them are there and how many of them are actually shopping. In this paper, different queries are applied to mine the specified database which results in analysis of customer behavior.