ANALYSIS ON MOBILES AND REVIEW RATING USING CLUSTER ANALYSIS

  • DEEPIKA .S et al.

Abstract

Hierarchical clustering, also known as hierarchical cluster analysis, is an algorithm that groups similar objects into groups called clusters. The endpoint is a set of clusters, where each cluster is distinct from each other cluster, and the objects within each cluster are broadly similar to each other. The dataset used here is about the mobile phone brands, stock in days, customer review and review type of the customer. The clustering algorithm is used to analyze the stock in days of the individual, the highest sold brand in online shopping and the customer review of the individual mobile phone brand using the hierarchical clustering analyze.

Published
2019-12-26
Section
Articles