ANALYSIS ON SALES AND REVIEW RATING USING HIERARCHICAL CLUSTERING

Abstract

Clustering is a method of grouping the similar objects with other objects in the same group. Hierarchical clustering is also called as hierarchical cluster analysis. This method is used to build the hierarchy of clusters which means the clusters will be build up from higher to lower form. The dataset used here is all about products based on its prize, weight, rating and reviews. The clustering algorithm which is going to be used to analyse the brand of the product which is sold the most and the review rating based on that product using hierarchical clustering algorithm. The overall analysis is to improvise the sales of the products. This will enable all the companies to earn more profit.