Study on Customer Satisfaction towards Housing Finance in Banking Sector: With Reference to PNB Housing Finance Ltd

Abstract

The home is basic unit of society, but the capital required per dwelling is so big that few individuals can raise it from their own savings. Housing Finance acts as a bridge to provide financing and open up the housing market to aspiring house owners.At the international level institutions such as World Bank and Asian Development Bank provides both grants and loans, especially soft loans for removing slums and for the creation of Housing colonies. In fact in India, the World Bank has financed Sites and Service Scheme to a number of state governments thereby both housing and promotion of small scale industries are simultaneously encouraged. There is a high need and scope for the study of housing finance. On the other hand consumer of this services facing many problems to get housing finance.

Present study based on survey. It consists of the several parts that cover the explanation of multilateral nature of Housing finance and customer satisfaction e.g. concept of housing finance, advantages of housing finance, consideration, customer satisfaction level towards loan procedure, cost of loan, interest rate of loan, employee behavior etc.