THE IMPACT OF MOBILE COMMERCE IN M-COMMERCE

Abstract

Mobile commerce of M-Commerce refers to the ability to conduct the commercial transactions using mobile devices. M-Commerce is being used by various industries in India and abroad such as retail industry, financial services, travel services, emergency services, telecom services etc. There are a number of advantages customers as well as the retailers can get with the M-Commerce. The customers can purchase the products or services whenever they want and the retailers use M-Commerce as a great way to promote their products and services. There are some disadvantages of M-Commerce too that will be analyzed in this paper