THE AWARENESS OF GREEN MARKETING AND ITS INFLUENCE IN BUYING DECISION - A STUDY

Abstract

Green product is introduced as an ecological product or environment Friendly product.  It is a product that has more environmentally sound content, or packaging in reducing the environmental impact.  Green product refers to product that incorporates the strategies in recycling or with recycled content.  The use and values of green products prevent consumers in committing themselves to any purchase decisions. Eco-Friendly products certainly arent a new trend, however the definition of what makes a product eco-friendly is changing.  Companies are figuring at that driving force for many consumers to buy Greener product isnt necessarily the environment. It means about saving green while consumers seem more driven to save money than the environment pairing them together to make the latter very attractive.  Green products requiring less shipping room and in turn reducing carbon emission during transport to market might also be considered as green.