A STUDY ON MARKETING OF COCONUT IN HAASAN DISTRICT OF KARNATAKA

Abstract

The present study conducted for the 77 farmers during the period of 2015-16 in the Hassan district of Karnataka State. The present study examined over the Marketable surplus, Marketed surplus, marketing costs, marketing margins and price spread of per unit of coconuts (thousand nuts). Through this study the farmers were categorized as Marginal farmers, small farmers and large farmers. In this study we include 32 marginal farmers, 29 small farmers and 16 large farmers as samples. And also there is a classification of the marketing channels for the products produced by the coconut growers. The Channel-I passes from Producer to Consumer directly, Channel-II passes through Producer- village trader-retailer and consumers, Channel-III passes through Producer-Wholesalers-Retailers and consumers and at last Channel-IV passes through Producer-village trader-wholesaler-retailer and consumers. This is an observational study which is going to investigate the profits of producers (farmers) in the marketing of coconuts. This study will conclude us the way of marketing of coconuts through which marketing channel is efficient.